::: CONTENT MANAGEMENT SYSTEM

Content management business case

As relationships with customers grow increasingly sophisticated, the demands made upon a company's web site become more complex and the management of its content more complicated.

Before the emergence of the Content Management System, content management was essentially a technical activity. In this old world, content owners generate the information, but depend on the Webmaster and team to publish it.

This is a slow multi-stage process that includes conversion of the source material into HTML format, editing the structure of the site, placing the new content on staging servers to allow manually-driven approval processes (if approval is sought at all) before final publication:

• Time consuming and resource expensive
• Leads to delayed business initiatives and excessive costs
• Encourages inaccurate and unreliable information
• Lleads to inconsistent branding and dilution of the company's message
• Difficult site navigation
• Frustration and doubt among visitors and customers
• Loss of loyalty and missed sales.
  

Today, companies need to capitalise on new business opportunities by reacting quickly to market changes and must be able to do so while avoiding these issues. Their expectations include:

• Putting content creation and management into the hands of the business user
• Faster approval processes and publication of new content
• Ease of extending services available to customers through the web site
• More efficient site management
• Maximised productivity of specialist technical resources

Above all, they seek to do all this while reducing web site costs.

What is a Content Management System?
Why You Need Content Management System?
Content Management System Feature
Content Management System Benefits
Content Management System FAQ
Content management business case